Flash ad 300x600 pixels
The tough part of building a flash ad is keeping the file size small. Most size limits are 30-40 kb, which is tiny. All elements must be optimized using a combination of vector objects, optimized bitmaps, transparency masks and small special effects built with amazing code that you find here and there.
Mid-Ohio Valley Blues Jazz & Folk Music Society website. It’s all done in html save for the revolving photos above the guitar in flash which can be switched out per event.
Video class project #2: 30 second spot. I shot this on my new Panasonic GH2 with the kit lens the day it came in the mail.
This entire project happened in 2+ days—Matt, the owner of Bodylogic and I went over the script on a Tuesday at 10pm and looked for some stock pics. Wednesday at lunch and after work I found more pics, composited them with tilt-shifty-like blurs on paper textures, animated them in Premiere. I re-sized the original website flash of the logo and leaves and exported it as a MOV file, found some free music online, got a dvd menu designed and an encore file ready for the final project burn. Meanwhile, I had emailed the script to my girlfriend Jessica Tuesday night who was able to record the voiceover from home. She emailed me the MP3 Thursday around 11am. Thursday during lunch I had to work the college tv studio so I couldn’t touch it, but ran home after the news broadcast and grabbed my newly delivered GH2 DSLR n the front porch. I returned to work at Stonewall and charged the battery while glancing at the manual in between jobs. At 3pm I took a couple of hours off work, drove the 20 minutes to Bodylogic to shoot the video. The BL staff was great and I got everything I needed in about 2 hours. Returned to Stonewall at 5:30, downloaded the video and plugged the shots into the spaces I had left in the edit. I did some more tilt-shift-like blurring of the video clips and color correcting, rendered a file, burned a dvd with encore and was at class by 7:10! Fun, but I wouldn’t want to live like that for weeks at a time.
Video class project #1: interview
I shot this with the company camcorder, a Canon Vixia RF10. I used some photo kit lights on the interview with Tom and Les, and the backlight from the neon sign was great. It even makes a lens flare-like color floating around the shot. Our text book said not to frame faces the way I did on the closeups, but I saw examples of this online and dug it. The intro and outro were flash elements I had made earlier for web and in-house screen savers. A lot of the b-roll was already prepared for the Stonewall website, so that was quick to grab, I just wish I had taken the time to slowly zoom in on them. The animated web ads toward the end were a Jing Pro video screen grab of the ads running in a browser, pretty handy. The rest of the hand-held b-roll I did very quickly and meant it to be shaky, but didn’t mean it to be so grainy and low-lit.
Website. I didn’t code any of this, not my strong suit and just needed to get something new going that was bold and simple.
